My observation is that the value placed on conformity is the US is astounding. Just take a look at the undergrad girls on any university campus. They all look so alike; it is almost as if they were wearing uniform, it's staggering. Also: the importance of "rules".
Just take a look at the undergrads in a Chinese/Japanese/Korean university. It's as if they belonged to some sort of military organization.
There is this idea that conformity is valued highly in East Asian cultures, and I have never been there and consequenly can't tell if this is true. But in America there is this talk of freedom, individualism and stuff, and it just simply isn't so.
Conformity is highly valued in all human cultures. It's what makes a culture a culture, what stabilizes and maintains it. The difference is more that Americans like to delude themselves with self-aggrandizing rhetoric, but don't have the experience and training to actually put it into practice.
Genuine "outside the norm" behaviour is frowned upon and "thinking outside the box" and "rebelliousness" often means denying scientific position on well studied problems.
Rebellious, adaptable and individual in a commercial sense might mean somebody resisting the mainstream and innovating. On the other hand, from a systemic point of view, it can denote an egotistical and spineless person that doesn't fit in (which is bad).
Whether the strong focus on individuality, adaptability, rebellion and cognitive advancement is positive or negative will ultimately hinge on your overall image of the wider society creating these values.
Your cell phone was basically invented in Finland. So was Linux. The English cracked Enigma.
I had a quick google for some data and the best measure I could find was this[1], which places the US on a similar level to the European/Scandinavian countries with strong economies.
[1] http://www.globalinnovationindex.org/gii/main/fullreport/fil...
It's a vast difference between "technology innovator" and "a successful international corporation built on technology innovations", and Europe has a ton of the former. For every Tesla there's a Rimac Automobili, for every SpaceX there's a Hipersfera -- and that's just from a small country on the edge of EU. I'm sure others could come up with better results from elsewhere.
Terms like "agreeable", "socially mature", and "well balanced" (versus "attention seeking", presumably a bad thing) can signify that parents place quite a bit of importance on how well their children conform to social norms and expectations. The article mentions bedtime rules, but this can also extend to long-entrenched traditions in "Old World" societies.
On the other hand, the fact that American parents don't use these terms, and instead use terms like "independent" and "rebellious", shows that American culture places a high value on thinking and living outside of the box. The lack of "calm" and "happy" might make life more stressful for parents and children alike, but at the same time, the term "adaptable" implies that Americans expect the world around them to change quickly, and when it does, you gotta change, too. America is newer and changes faster. It's not surprising that Americans value qualities that make people innovative, disruptive, and not bound by any rule that they didn't make by themselves.
As a person who has lived half his life in a society where being "well rounded", conformity, and obedience to authority are considered a child's primary virtues, I must confess that I am rather partial to the "American" style, tradition be damned.
Edit: There also seems to be a relevant difference between Northern/Western Europe and Southern Europe, just as there is a large cultural difference between Northeastern/Western U.S. and the Southeast. So maybe the comparison should be between industrial regions and traditionally agricultural regions, or between relatively secular regions and deeply religions regions, rather than between America and Europe as a whole. Seems obvious in some ways.