What you see as expressions of freedom and liberty can just as well mean the polar opposite. Calling somebody "rebellious" means they do not fit in a given system (which is bad if you represent the system concerned), while calling somebody "adaptable" means they will fit in no matter how the system changes; they are, in other words, malleable. In that sense, being independent can also mean the opposite of being socially minded, i.e. being egotistic.

Rebellious, adaptable and individual in a commercial sense might mean somebody resisting the mainstream and innovating. On the other hand, from a systemic point of view, it can denote an egotistical and spineless person that doesn't fit in (which is bad).

Whether the strong focus on individuality, adaptability, rebellion and cognitive advancement is positive or negative will ultimately hinge on your overall image of the wider society creating these values.