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Re:Making the travel site people want, even if it’s impossible by jfoster on Monday March 04, 2013 @08:58PM (#5322396)
Or give them something to watch while the magic happens. A mesmerising animation, for example. The most important thing is to convey that nothing is broken, and progress is being made.
Re:Making the travel site people want, even if it’s impossible by hcarvalhoalves on Monday March 04, 2013 @10:22PM (#5322678)
Show photos of landmarks of the place they are searching flights to.
Re:Making the travel site people want, even if it’s impossible by sirclueless on Monday March 04, 2013 @09:20PM (#5322468)
Maybe do like the old Sims games:

"Upholstering Airline Seatbacks..." "Recalculating Airspeed Velocity..."

Maybe too cheesy, but it would make me laugh.

Re:Making the travel site people want, even if it’s impossible by thematt on Monday March 04, 2013 @10:22PM (#5322679)
"Reticulating splines"
Re:Making the travel site people want, even if it’s impossible by kaizendc on Tuesday March 05, 2013 @12:02PM (#5325638)
What about scrolling through testimonials from satisfied customers?

Have the testimonials fly by in an airplane ;)

Re:Making the travel site people want, even if it’s impossible by InfinityX0 on Monday March 04, 2013 @09:08PM (#5322429)
This. This method is super proven to help consumer happiness.
Re:Making the travel site people want, even if it’s impossible by zaroth on Monday March 04, 2013 @09:14PM (#5322450)
Right! Like a chipmunk in a cute scarf or something.