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Re:Making the travel site people want, even if it’s impossible by troymc on Monday March 04, 2013 @08:07PM (#5322206)
Maybe be upfront about the slowness. An example is the commercials for Buckley's Mixture (for getting rid of coughs).

"It tastes awful. And it works." (pictures of people grimacing at the taste)

http://www.buckleys.ca/about/history.htm

You can have a link to answer, "Why is it slow?"

Re:Making the travel site people want, even if it’s impossible by jfoster on Monday March 04, 2013 @08:58PM (#5322396)
Or give them something to watch while the magic happens. A mesmerising animation, for example. The most important thing is to convey that nothing is broken, and progress is being made.
Re:Making the travel site people want, even if it’s impossible by hcarvalhoalves on Monday March 04, 2013 @10:22PM (#5322678)
Show photos of landmarks of the place they are searching flights to.
Re:Making the travel site people want, even if it’s impossible by sirclueless on Monday March 04, 2013 @09:20PM (#5322468)
Maybe do like the old Sims games:

"Upholstering Airline Seatbacks..." "Recalculating Airspeed Velocity..."

Maybe too cheesy, but it would make me laugh.

Re:Making the travel site people want, even if it’s impossible by thematt on Monday March 04, 2013 @10:22PM (#5322679)
"Reticulating splines"
Re:Making the travel site people want, even if it’s impossible by kaizendc on Tuesday March 05, 2013 @12:02PM (#5325638)
What about scrolling through testimonials from satisfied customers?

Have the testimonials fly by in an airplane ;)

Re:Making the travel site people want, even if it’s impossible by InfinityX0 on Monday March 04, 2013 @09:08PM (#5322429)
This. This method is super proven to help consumer happiness.
Re:Making the travel site people want, even if it’s impossible by zaroth on Monday March 04, 2013 @09:14PM (#5322450)
Right! Like a chipmunk in a cute scarf or something.