Re:Google has killed Android (the brand)
by ForrestN on Thursday February 21, 2013 @11:10AM
(#5258204)
Your old impression of google was a result of branding. Google has been heavily reliant on branding from the very beginning. Being nerdy, "don't be evil," even being anti-marketing are all very conscious branding strategies, emphasized over and over again in PR contexts especially. Maybe they were also believed in as ideas within the company, but that's beside the point. They're just changing brand strategy, not suddenly discovering branding.
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Re:Google has killed Android (the brand)
by schraeds on Thursday February 21, 2013 @12:19PM
(#5258618)
aka "Selling Out".
Re:Google has killed Android (the brand)
by bdowney on Thursday February 21, 2013 @02:07PM
(#5259380)
Not sure about that. Google is actually pretty bad at PR with idiots like Vic Gundotra and Andy Rubin alienating users left and right. Eric 'creepy' Schmidt wasn't much better and said many stupid things while he was CEO.
-- I'm the security master.
Re:Google has killed Android (the brand)
by ben1040 on Thursday February 21, 2013 @02:31PM
(#5259590)
Just a friendly FYI since you're new: around here we don't sign our comments.
Yep, put this in your about instead.
What do you mean by Vic Gundotra and Andy Rubin are alienating users? This is the first I'm hearing about it, do you mind elaborating or at least providing a source?
Vic's "Real Names" (TM) policy was bad enough, despite the massive internal feedback he received asking for pseudonymous support.
Andy has embarrassed himself several times by restricting access to the Android code while, at the same time, claiming that Android was open. Granted most users don't care about the source code but it's a punch in the face for all the OSS enthusiasts who believed in Android's open model.
And Android still developed behind closed doors for no good reason. Not only that but the team is siloed from other parts of Google, like some sort of exclusive club.