I'd imagine that combining that, plus that the market for powerful number-crunching processors is slightly narrower now that IBM has taken itself out of the consumer processor game, would mean that they would not have many vendors to choose from for the CPU/GPU. ARM processors are coming along but I think they are still a ways out from the speculated performance of what is going into the next generation of consoles.
As a PC gamer, I'm glad both consoles are going with x86 and AMD. I'd assume (please correct me) this will mean more console ports of higher quality for the PC given the shared architecture.
Secondly, I presume these massive contracts will keep AMD's CPU division in business for a while. Its been a long time since AMD had CPUs on par with Intel's performance but at least they'll remain in the desktop market space.
I think Nvidia won the design for Valve's own Steambox, though. Not sure what CPU they're using there. Maybe Intel? I have a feeling Valve won't care as much about the price, considering you get much cheaper games on Steam than on PS and Xbox, and he'd rather go for higher performance and launch it at a later date, too.
Language doesn't matter so much as the API - you can write against DirectX for both the Xbox 360 and the PC, making appropriate changes. "Porting" to/from the [for example] PS3 is a much bigger ordeal.