below is an example of what is done and what to do diff. this is about science but you can extrapolate to the other subjects.

teachers like Tyler DeWitt are vastly underrepresented in the school system.

http://www.youtube.com/watch?v=BVwWN0kjbms&list=FLj3EXpr...

Thanks for the links. The speaker in that video makes an excellent point about science communication which I think applies to all education and not just primary/seconday school. For example, even scientific journals having "commentary" or "news and views" sections alongside the papers is incredibly important to tell the readers why the research may be important (if they don't follow it intimately already).

also see this: http://www.washingtonpost.com/blogs/answer-sheet/wp/2013/02/...