Sure they have customers pounding at their door for more product. At some point the hype machine stops and new neocloud startups can't get funding because its too expensive or banks don't trust them. Then what happens? The circular financing starts to unwind itself and NVidia is the "bag holder". If you look up Lucent or Nortel this happened to them during the dot com boom. There is a positive difference here with NVidia, they have so much demand and usage this can probably go on for a while. Lucent and Nortel were bit by dark fiber and the usage/demand just wasn't there.

If Jensen at the helm of NVidia is bullying/convincing companies into purchasing more than they need, financing it, etc. and creating the hype machine himself and NewCEO ain't going to play that game, then it could be an end to the circular financing.

Parent said "startups".

It is easy, but closer to "going to the gas station and buying lottery tickets"-easy.

"dealer financing" is an umbrella term for the dealer's finance office acting as a "loan broker" and shop around the customer's credit profile to find any bank willing to lend the money. The eventual underwriter for the loan may be the auto manufacturer's finance arm (e.g. General Motors Financial subsidiary or Toyota Motor Credit, etc) ... or ... it may be a non-automaker bank such as Chase or Capital One. Whichever one the customer ends up with depends on the particular credit score.

None of those financial entities are making car loans as a "loss leader". It's the reverse situation where both the dealer and the underwriting bank make money and the interest rates are high enough such that the banks pay kickback commissions to the dealer for funneling the loan to them.

A more accurate way of saying this is that the dealer is using incentive money to buy points (as is available in the mortgage market). You can ask dealer to apply that to the price of the vehicle instead. Many dealers already offer that kind of choice in their advertisements already (cash bank or no interest financing). Which way works out better for you depends on the terms of the loan etc. It's all the same to the dealer though.

Another trick in the industry, is the "price the dealer pays". This is mischievous, as the dealer does indeed pay that price for the car. However, they receive incentives quite often, in terms of kickbacks for sales made. So they dealer can gleefully say "This is what we paid for the car", whilst in parallel not indicate "Well, we received $5k as a kickback from the manufacturer later".

The manufacturer often also has monthly blitzes, discounts of the month, which the dealer will not really inform you of. After all, that's extra profit if they can trick you into paying full price.

In the early days of the internet, there used to be excellent services to discover all the discounts the dealers had, so you could a proper assessment of their actual cost. Thus, you'd be able to haggle with both eyes open.

For Canadians, The Automobile Protection Association (APA), https://apa.ca/ is legit, and offers such a service for a fee. Not sure what Americans might have. Or who to trust there.

Knowing what the car actually costs the dealer, is immense power when negotiating.

In your example, random customers are shopping at Ford.

In the article, Nvidia is creating the customers, and those customers are then engaging in the scenario you described with the automobile financing.

Nvidia is doing what you describe...plus they're artificially creating the customers who are buying from them, to make other customers want to buy from them.

So it's everything you describe plus a whole additional abstraction of AI...artificially in-demand

Not saying its good! Just OK under US law and sometimes help companies grow.

I think what makes this tough to be objective about is there is so much about this that is tied to things people hate: AI, tech, obscene wealth, poor regulation. I 100% agree but I do doubt the demand for AI is artificial.