If the subscriptions (of all of the big companies - unlikely?) give a poor amount of value in the future, will move to trusted/open router and use a harness that uses the latest cheap good models for most things, more expensive models as orchestrators.
Already there are non-SOTA models that should be sufficient for most non-coding tasks, and soon for coding, also.
The future is bright, in that respect, without subsidizing the ridiculous IPOs.
The thing that is being subsidized is the TRAINING costs, and that is because they aren’t selling enough tokens yet to pay for the training costs. This is just like most other growth businesses, though, and if enough people use enough inference, it can be self sustaining.
But for enterprises, who have to pay API costs with no discounts, no way.