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Re:United Airlines bans AI agents from booking flights on be... by bigwheels on Wednesday November 11, 2026 @04:32PM (#50459002)
> "United is saying they don't want to add yet another, and potentially even more powerful, intermediary than they already face in terms of Google search, price-comparison metasearch sites and online travel agencies"

What if the airlines instead focused on delivering great service at a competitive price?

"Nah, let's escalate this arms race instead."

Re:United Airlines bans AI agents from booking flights on be... by cowlevel on Wednesday November 11, 2026 @04:51PM (#50459189)
Those used to exist, nobody flew on them and they went bankrupt. The market has decisively decided. In airlines, price beats all else, even time in most cases.
Re:United Airlines bans AI agents from booking flights on be... by bigwheels on Wednesday November 11, 2026 @04:54PM (#50459217)
My read of TFA is that they also aren't keen to compete on price.
Re:United Airlines bans AI agents from booking flights on be... by bigwheels on Wednesday November 11, 2026 @05:08PM (#50459372)
I don't think this is unilaterally true. Alaska Air is has remained consistently pretty good in my experience, even through the Hawaiian Merger.
Re:United Airlines bans AI agents from booking flights on be... by rootusrootus on Wednesday November 11, 2026 @05:58PM (#50460099)
[delayed]
Re:United Airlines bans AI agents from booking flights on be... by dingaling on Wednesday November 11, 2026 @05:38PM (#50459807)
"What if the airlines instead focused on delivering great service at a competitive price?"

Germania tried that in the late 90s, offering a flat fare for every seat.

They had to roll it back within a few weeks because their bookings dropped unsustainably - nobody wanted to pay a fair price for a seat, even if it was cheaper than they might have had to pay under dynamic pricing. All that potential customers fixated on was that the flat fares were more expensive than a few limited cheap seats on rival airlines.

The market can remain irrational linger than you can remain solvent etc etc