We just don't know the true value of tokens until those subsidies stop, and the subsidies don't stop because the respective companies don't want to know, at least until everyone cashed out. The valuations of AI companies are very difficult to reconcile with current revenue (which doesn't cover cost) and with a sober mind it's hard to imagine where all this additional revenue is going to come from, down the line. And that's not to say the the technology isn't fundamentally transformative and revolutionary. So was the internet, but it still created an investment bubble.
The RAM prices are in yet another pork cycle, which will be exacerbated by the fact that many previous pork cycles left RAM manufacturers with excess capacity and rock-bottom prices, so they're much more careful investing and more assertive negotiating contracts now.
These models become obsolete in months. Until the labs prove that they can produce a model that has a positive return on investment in it, it’s insane to think that the labs are in a long term good position.
Semianalysis estimates that subscriptions make up 40% of tokens generated for only the 10% of the revenue:
https://newsletter.semianalysis.com/p/anthropic-subscription...
I'm also not saying that this subsidy is irrational, it does buy mindshare, but it still distorts the true demand for tokens. I wouldn't be using anywhere near as many tokens if the price was as high as the API costs, if anything I would switch to a cheaper model, and likely not an Anthropic one.
If you're gonna point to gross margins on the API, those 85% really are meaningless in isolation. They can charge top dollar because they have one of the top models, but only because they keep spending top dollar on training it, as does OpenAI. It's a game of chicken where whoever stops heavy training investments first is likely the one to lose market share to whoever keeps spending. So the play is to try and keep the investment capital flowing and be the last one standing, which only works if you can keep selling a fantasy of future revenue, not the dire reality of current revenue.
"Sales and marketing includes compute for free access to the service"
It's safe to say that free inference is not profitable, but some back of the napkin calculations will show that getting an order of magnitude more tokens out of a subscription than the API price is not profitable either. Nobody else offers anything close to that much compute for the price, except OpenAI, which is running the same advertising strategy. If this was profitable, you'd have a a cottage industry of compute re-sellers selling plans for access to comparably-sized open models at similar token volume for a similar price.
2023: Hallucinates too much to be useful.
2024: LLMs have plateaued. Scaling laws are dead.
2025: No one pays for AI
2026: Inference is unprofitable and unsustainable
For many people, if AI finds a cure to cancer, they'll say it's still useless because it hasn't solved immortality yet.
Everyone is using more and more tokens, everyone is complaining that providers lobotomize flag ship models because don't have the capacity to serve everyone.
Then they turn around and compare it to the dotcom bust or railways or whatever when in each of those the issue was the capacity being build that no one used.
It's been 2 years since I could buy a gpu for love or money. It's been one for ram.
My old rig is worth two times what I paid for it inflation adjusted.