What are you talking about, these kind of tech have been available in industry way before (eg hypertargeting / profiling in adtech), and is entirely unrelated to LLMs or Jev.

I am talking about the article, which is applying LLMs and Jev to make those existing toxic patterns more effective and efficient.

> This is foundational for any company wishing to do outreach, personalization, or analytics on customers. You can’t know, for instance, the lifetime value of a customer without being able to map all their purchases to a single identity.

yuck

You also need that for things like merging paper hospital records when you digitise them.

Yes and fission reactions can be used both for energy & destruction, but that doesn't mean that the applications of working in defense or powerplants are morally equal.

Kind of offtopic, but I was kind of horrified by the rather blasé presentation of massive privacy invasion at scale, too. But there's clearly no stopping it technically, it will have to be handled by legislation, and the only hope of that happening is some kind of huge scandal.

> Everyone is discussing the tech, but you do realize that they made mapping data to real people easier using AI?

That's Hacker News for you. They have chronic tunnel vision and are unable to look at implications that go beyond the technical. Particular blind spot for techno-social consequences.

Hacker News is you, too.

It's just named entity linking. A classic NLP problem.