Re:Ad Blocking Raises Alarm Among Firms Like Google
by chii on Monday January 07, 2013 @02:37AM
(#5019908)
> When you block an ad on the web it's not being counted as an impression and the content provider is not being paid (if CPM).
it depends on how the ad is actually served, but i would assume that a smarter adblocking tool would "fake" the ad request, so that an ad provider would not be able to tell the difference between a user seeing the impression or not.
it depends on how the ad is actually served, but i would assume that a smarter adblocking tool would "fake" the ad request, so that an ad provider would not be able to tell the difference between a user seeing the impression or not.