News for hackers. Stuff that matters.

A comment on Ad Blocking Raises Alarm Among Firms Like Google. Parent comment

Re:Ad Blocking Raises Alarm Among Firms Like Google by dmsinger on Monday January 07, 2013 @01:04AM (#5019654)
When you skip a commercial on your DVR that ad has already been paid for. That content provider has been paid.

When you block an ad on the web it's not being counted as an impression and the content provider is not being paid (if CPM).

They're very different in terms of money-flow. It doesn't mean devaluing an advertiser is better, but they're two different outcomes, even if it just means "no ads" to user/viewer.

[ Parent | on HN ]
Re:Ad Blocking Raises Alarm Among Firms Like Google by chii on Monday January 07, 2013 @02:37AM (#5019908)
> When you block an ad on the web it's not being counted as an impression and the content provider is not being paid (if CPM).

it depends on how the ad is actually served, but i would assume that a smarter adblocking tool would "fake" the ad request, so that an ad provider would not be able to tell the difference between a user seeing the impression or not.

[ Parent | on HN ]
Re:Ad Blocking Raises Alarm Among Firms Like Google by suresk on Monday January 07, 2013 @01:54AM (#5019803)
More importantly - each incremental user costs the website operator money, but this isn't the case for broadcast content.
[ Parent | on HN ]