Writing because a company pays you to do it is not the same as writing for writing's sake. If you think a company hired you to create artful prose then you've got your priorities wrong. That's something you do on your own time.

You two both prove my point. For both writing and acting there's high art and average slop. Do you think actors for a washing powder commercial give 110%? Do you think writers for the local newspaper give 110% on everything they do? You save that kind of stuff for where it matters, like big movie roles, or magnum opi.