Indeed. The name was well established in the popular Fallout game series before this company was founded.

I mean Microsoft somehow stole Cortana of all things from Halo of all places so…

Microsoft owned Bungie when they named their assistant Cortana.

Microsoft acquired Bungie in 2000 and released the Cortana assistant in 2014. It wasn't a stolen name. It was purchased and part of their portfolio for over a decade.

Halo had nothing to do with windows. They literally looted that character, maybe ‘legally’ yes but that doesn’t do anything to finish the ‘theft’ of them taking a character developed by a game studio, and using their likeness in an utterly unrelated context as some sort of cringey tie-in.

Evil often wins and makes a lot of money. Also effective if your target audience is evil billionaires with brain rot.

this one doesn't sound that evil though? Just a simple portmanteau that may not sound as stupid in German?

It doesn't sound evil but is a evil company in the Fallout video games and tv show

The fact a defence company is also called Stark is quite amusing, if not for the deadly weapons.

Effective in this attention economy.

Eyerolling to anyone with half a brain.

But maybe most people don't have half a brain.

A couple decades ago, in Brazil, the parking lot used next to a popular Microsoft training center was called South Park. The contact e-mail was "[email protected]".

Reminds me of the first time I heard about the "Palantir" company...

Edit : typo

I guess in this category, those guys are unbeatable: https://www.mordorintelligence.com/

Hahah that's hilarious. It doesn't quite feel like they chose to be explicitly evil like Palantir or Anduril though:

> Why Mordor Intelligence Private Limited is a Great Place To Work

https://www.greatplacetowork.in/great/company/mordor-intelli...

> Pottery Workshop. Roleplays in Entrepreneurship Training

https://www.mordorintelligence.com/about-us/csr

Feels a bit more like some Doctor Who-ish happy-sounding evilcorp than Omni Consumer Products

I will name my company BlackApex Inc

Reminded of how someone took "Universal Robotics" from the Asimov novels and used it to sell .. modems.

I'm waiting for someone to actually name something "Torment Nexus", which is the name of this phenomena.