Liability when it happens?

Don't all water companies do it?

And while it may point at what we could do with Google and the likes, the risk profile is still a bit different (make many people ill or die vs "unknowingly" stealing some money).

My comment was meant to be sarcasm. I see that didn’t come through.

It did partially, which is why I have the second part — even if we applied the same rule, it's not really apples-to-apples.

It isn’t. But it should be.

I find online advertising crooked as hell. Google charges by the impression and knowingly allows huge percentages of fake impressions. How is that anything other than fraud?

It’s not because it’s online advertising. And that sucks.

I am not disagreeing it's outright fraud. I am disagreeing it's the same thing as water company not testing the water they distribute on purpose (or hiding the negative results).