To actually have something competitive and improved within the next 3 months and not be perpetually behind, you need your own independent model creation process. So to extend the metaphor, a complete movie studio with cameras, actors, staff, sets, budgets, etc. It's the right strategic move to do when you are GPU constrained, which the Chinese labs are, but it won't let you get past it.
A bunch of pedantic people will come out of the wood work citing a bunch of things saying that is not the case because of some detailed mechanics of how model training works and they will get fixated on some of the words I used, but zoom out to the level of what an AI lab is able to produce and this becomes evident.
Per the article, companies are dropping OpenAI+Anthropic (partly) because of costs. If distilling is so simple and easy, why doesn't OpenAI take this "quick shortcut" and serve a self-distilled model externally, so they can charge reasonable prices and stop bleeding customers? Surely they can at least match the Chinese labs' efficiency, right? Wouldn't more customers and less opex look good for the IPO?
The open weight labs figured out some secret sauce that (so far) big name labs are unable to replicate, so instead of competing, they're going on the defensive with claims of distillation attacks.
One way or another they're getting the same results as proprietary labs, with a fraction of the hardware for a fraction of the cost. OpenAI can't keep raising funding rounds of $100billions to subsidize their compute costs and get results by brute forcing parameter count. And if they're having trouble keeping up with Chinese labs' efficiency, maybe they should stop worrying about distilling and instead hire some of the smart people responsible.