Another thing that can affect volume is the density of tables in a restaurant -- same feedback loop in place. If you can't hear the conversation at the table next to you, then you can speak in a lower voice also.
Also heard lore about casinos using extremely bright and dizzying carpet designs to get you to avert your eyes from the floor, and onto the gambling equipment.
http://gizmodo.com/5628834/the-ugly-carpets-of-vegas-are-hid...
Not angrily, or at traffic, just because.
These places also don't blast rock music over PA systems while people are trying to eat. I've been in some joints where it's literally an arms war between the diners and whoever has their hand on the volume control. Management wants the place to seem lively and hip, but by the end of the evening people are literally shouting themselves hoarse.
I once visited a restaurant that appeared to be using this technique when we were the only people in the entire place (~7500 square foot space). I literally had to lean across the table to shout at a coworker because he couldn't hear what I was saying otherwise.
In the summer, I spent a few weeks in Taiwan. The quietude and calmness even in a group setting made it a lot easier to focus on a group engineering project. Mostly though, I miss the food.
*I don't mean hip hop; I like real hip hop.
While I was in Japan, I noticed that it was quite possible (and many did) to take a nap in McDonald's. Conversations indoors tended to be very reserved.
As a country, I think we're getting louder. I've brought a Decibel Meter with me before and seen it hit north of 70dB. This constant level of noise everywhere we go can't be good for our hearing.