I feel that this finally shows what are the key factors to Apple success, by successfully copying the success with use of those factors.

It does not seem to be innovation, or genius. It's just specific marketing of a just decent product.

I don't think there's anything wrong with copying. I think copying is how science works. When you are confronted with phenomenon it's not ok to just sit and admire, you should try to replicate eventually finding minimal and sufficient set of conditions for phenomenon to occur.

Some people might be disappointed at the loss of uniqueness of their act but all people progress thanks to it.