News for hackers. Stuff that matters.
Re:Bluesky Trademarks ATProto by rudyfraser on Thursday July 16, 2026 @08:52AM (#48933790)
Chiming in to say as the CEO of Blacksky that not only do we have an independent AT Protocol implementation in Rust (https://github.com/blacksky-algorithms/rsky)

Not only do we run a fully independent stack (https://docs.blacksky.community/readme/list-of-our-services)

Not only are we getting paid by other orgs to stand up independent app view servers.

We also received a license from Bluesky for the atproto trademark.

There are no qualms in the ecosystem from people making money, getting users, and providing new experiences about this.

It’s not “AT Protocol fans” who aren’t taking issue with this. It’s business with employees and organizations making a positive impact.

It’s easy to criticize if you’re not actively shipping things.

Re:Bluesky Trademarks ATProto by gamerdonkey on Thursday July 16, 2026 @11:21AM (#48935806)
I agree that this is not an apocalyptic moment for the protocol. And I support what Blacksky is doing, so I kind of hate that this will probably be the only thing I get to say to you.

But the argument that established, profitable organizations in the atproto space have no qualms with this move is not as reassuring as you might think.

Re:Bluesky Trademarks ATProto by rubyn00bie on Thursday July 16, 2026 @04:21PM (#48939718)
I would not be surprised based on the post that the trademark will be given to some sort of non-profit foundation. The post itself made it seem pretty clear that the current reasons to have the PBC acquire it were:

1. An adversary attempting to do so in order to extract money (rent seeking).

2. There was less legal and financial overhead in doing so via the PBC.

While not everything BlueSky has done has been stellar, and there have been missteps, I think they’ve generally been exceptional stewards of atproto and the ecosystem. As a result, I’m willing to give them the benefit of the doubt they will stand by their word.

FWIW— shithead trolls doing things like acquiring copyrights to extract “rents” are exactly why every org I’ve ever worked for pays lawyers for bullshit copyright and patent applications. It’s not because they’re valid, it’s because it’s cheaper to do so upfront, than fight to disprove someone else own’s them later.

Re:Bluesky Trademarks ATProto by shafyy on Thursday July 16, 2026 @09:26AM (#48934249)
> We also received a license from Bluesky for the atproto trademark.

For now

Re:Bluesky Trademarks ATProto by yomismoaqui on Thursday July 16, 2026 @09:35AM (#48934368)
"I'm altering the deal. Pray I don't alter it any further."

Darth Vader, VP of Contract Renegotiation

Re:Bluesky Trademarks ATProto by aidenn0 on Thursday July 16, 2026 @10:25AM (#48935053)
Then they start calling it "buproto" or something. Firefox has a trademark too, but that didn't stop debian from distributing the same thing under the name Iceweasel...
Re:Bluesky Trademarks ATProto by chaosharmonic on Thursday July 16, 2026 @01:24PM (#48937468)
Notably, from their FAQ:

> We’ve taken inspiration from other open-source projects that have taken a similar approach, including Wikimedia, Red Hat, Rust, Python Foundation, Apache, Mozilla, Linux, and Debian.

Re:Bluesky Trademarks ATProto by chaosharmonic on Thursday July 16, 2026 @01:13PM (#48937300)
Yeah, I had significantly less apprehension about it myself on reading their docs, but thought it was still news XD
Re:Bluesky Trademarks ATProto by eqvinox on Friday July 17, 2026 @06:01AM (#48945385)
> We also received a license from Bluesky for the atproto trademark.

Is that license irrevocable/permanent from their side?

(It really needs to be, except for clauses against misconduct from your side.)