The kind of person that actually cancels gamepass within a month is the kind of person to actually trade in the game. And with an efficient trading market they'd get more than a few bucks so early on.

True, they set themselves up for "the only people who subscribe are those who use/abuse the subscription" - which is a recipe for failure.

by that logic then every subscription is a dud since they could just use heavily in few months and cancel for the rest of the year

but that's not happen in reality, people forgot to cancel

Not budget constrained gamers, which there are a lot of.

I see what you mean, but I think gamers on a budget will cancel. Other gamers would've paid full price for 12 games and instead paid $15 each for 12 games.

Not necessarily. I was never the type to trade in physical games, but recently for Forza 6 I could either pay $99AUD to "own" the game, or buy one month of the PC game pass for $15AUD. An obvious choice.

The friend I played the game with did the same. Honestly, if they didn't include Forza 6 in Game Pass we both would've purchased it full price.