Conferences are great examples. You do want to submit your paper and go to a conference. To do that, they need your email address(understandable). That email ends up on dozens of email lists run by people who are doing "outreach" or something of the sort.
Of course you could describe almost all of the internet that way.
Suppose you want delivery notifications for your packages. The seller, by contrast, wants to spam you with marketing.
If getting the notifications requires you to install their app, they're going to shovel any spam into it that they can, and then they're writing the code that runs on your device. Whereas if the software on your device is controlled by you and the notifications are received using a standard protocol, you (or someone like uBlock) can create filters to only show the notifications you actually want and discard the spam.
But for that to actually work you need the software running on the client to be under the control of the user independent of which device or service they're using, and subject to competitive pressure. Otherwise the platform uses is as a means for lock-in and then filters your notifications in the ways that benefit them rather than you, or just does a lazy job because they know you've been deprived of having a lot of other alternatives.
In other words, you need the user of the software to pay for it's development. Since that won't happen ...
Imagine you're a shipping company and lock yourself into a parcel tracking protocol. You then decide to offer the innovative feature of parcel lockers, which need a code (or an action on your device) to open. How are you going to make the thousands of weird homebrew clients that people are using on their jailbroken Nintendo Switches or whatever to behave?
The service doesn't have to write every implementation, they just have to document a stable API and not actively impede third party code.
I'd rather choose better software than let Google/Apple decide what software running on my device is allowed to do.