Of course they are profitable if you ignore their cost to bring a product to market.
Yeah it should be factored in, but it’s a different set of implications for long term sustainability. They don’t actually need to test and optimize a new menu every day or week. If they decide to just stick to the same one longer they can get way more return from each dollar spent on development. It’s just that right now the rate of improvement you get with training is really high and nobody can afford to fall behind their competition.
Yeah, sure you can ignore the cost of purchasing the building for the restaurant for most profitability calculations, but if every year or two you were tearing down your old building and building a new one, you better believe that has to be in your profitability calculations.
If you can simply not remodel your restaurant and keep making money, then yeah, it makes sense to call it profitable.
This is why they were freaking out about DeepSeek just taking the trained model weights and slapping an interface on it.