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A comment on How to fail at marketing. Parent comment

Re:How to fail at marketing by SODaniel on Friday November 02, 2012 @03:42PM (#4734392)
I don't understand this at all. Apple is one of the companies that invented the 'Us vs. Them' marketing scheme with their 1984 commercial, Mac vs. PC etc.
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Re:How to fail at marketing by annableker on Friday November 02, 2012 @04:18PM (#4734547)
This is true. I was trying to think of a commercial that highlights product design and features and this popped into my head. I had forgotten about their Mac vs. PC ads.
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Re:How to fail at marketing by JoeAltmaier on Friday November 02, 2012 @06:33PM (#4735103)
I remember lots of people dancing etc. Now even Microsoft is doing it - the product is a prop in a Busby Berkely number. So who's showing product features? Maybe for Apple, the flashy case IS the feature?
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