I don't understand this at all. Apple is one of the companies that invented the 'Us vs. Them' marketing scheme with their 1984 commercial, Mac vs. PC etc.
Re:How to fail at marketing
by annableker on Friday November 02, 2012 @04:18PM
(#4734547)
This is true. I was trying to think of a commercial that highlights product design and features and this popped into my head. I had forgotten about their Mac vs. PC ads.
Re:How to fail at marketing
by JoeAltmaier on Friday November 02, 2012 @06:33PM
(#4735103)
I remember lots of people dancing etc. Now even Microsoft is doing it - the product is a prop in a Busby Berkely number. So who's showing product features? Maybe for Apple, the flashy case IS the feature?
What about the I'm a Mac/I'm a PC commercials?
And the "original" 1984 Mac commercial, or most of the ads on this page: http://www.cultofmac.com/182021/the-top-10-worst-apple-ads-o...
Personally I think VSee has great potential. I don't want their lousy marketing to get in the way of their product and have people associate their product with desperation and "cheesy emotional stock footage, 1970's-bullshit-advertising-firm-style".
Well said!
This. I love Apple commercials because they describe the good parts of their products, infomercial-style.
Pretty consistently, shitty products have shitty ads that try to slam their competitors and try to associate their brand with some sort of cheesy emotional stock footage, 1970's-bullshit-advertising-firm-style.