Advertisement is not that effective in general or just for certain channels, i.e. TV?

Also what are you existing to?

So my understanding - from a friend at WPP who told me the same and from a freakonomics episode - is that advertising was wildly oversold before digital.

When the metrics arrived with digital, they saw that advertising, in some ways, was just not as effective as they’d hoped. In some ways the ROI wasn’t there. Seth Godin agrees. He says that advertising in the digital era could be as simple as just having a good product. I think this is Tesla’s position on it - make the best product and the internet takes care of it.

Legacy companies have kept large ad budgets but those are diminishing. From what I spoke with my friend at WPP, he said their data science team showed that outside of a new product or a product that is not recognised by consumers, the actual outcomes from ads are marginal or incremental. Thats what he told me. If your product is already known to consumers, the ROI is questionable.

Advertising's foremost job is to sell the premise of advertising to business management. Selling the business's product is always secondary to that.

Always felt suspicious to me that so much of company dynamics are basically about selling yourself to management...and there's one team in the company who's full-time job is selling? Wonder how that will turn out.

None of my coworkers could figure out why I was laid off, and were shocked because I was important to getting the work done, but management made it clear I hadn't been selling myself to management.

My exit is storytelling. I think that’s the only thing that will remain. I suspect humans will still want to hear stories about and from other humans.

There’s something about AIs that feels wrong for storytelling. I just don’t think people will want AIs to tell them stories. And if they do… well not my concern. I believe in human storytelling.