It has a step counter in it that gives you loyalty points. So people are walking around all day with the app running to get a free pair of shoes.

I’m not sure why everybody else likes it, but for me, the Move feature gives me 3 points per day for doing what I already do (10k steps, 3mi run, or 30 active minutes). It makes the $10 rewards flow in more quickly.

It's just $10 every ~3 months, right? Not nothing, and at no real cost, but surprising how much people care.

Here's a recent tweet with 1.7MM views pointing out that you can get gift cards just by connecting it to Apple Fitness and being active: https://x.com/edgaralandough/status/2026279637911736585

they were having a sale on jock straps.