Depend on the definition of the "product". For example some banal cloud storage in which everyone competes. And it's an "old" product, despite being invisibly improved behind the scenes, just like at any other provider. Google has pretty competitive storage AND they are fully abusing Android integration for AND they have pretty good bundling of that storage with other products, including, you've guessed it - LLM Gemini. So say a person is not a professional user of LLMs like a developer burning tokens in a dozen accounts simultaneously. A person has a phone and eventually memory runs out, so he buys a one click Google storage for 4 bucks. And suddenly he has Gemini Pro included too. So why pay 20 bucks to Anthropic, when Google costs 1/5 of that AND has other stuff bundled too?

So maybe Google is lagging on truly new products (btw, does Gemini itself with its TPUs count as a new product? I'd say yes), but "old" products are entrenched enough to carry them and compete.