The problem with being 10x or 100x the current rate is that we can't actually justify that cost for the value we provide. When we set the price point, we basically asked ourselves how much we'd actually pay for the same thing.
Suggestion: segment on the complexity of the product tour? Maybe by the # of steps included? Or (better) allow me to add audio/video to my tours and charge me more for that.
I'm really cheap, and even I find $3/month ridiculous. It should at least be $9/month, and you should find a way to have multiple plans (say, $9, $29, $59).
You priced the product based on real value and not perceived value, which represents how much customers feel a product is worth and is willing to pay for it.
If I have a web app, I sit and suffer as I look at my low conversion rate, low engagement and high amount of tickets coming to the support desk with annoyingly simple questions. All these items take up my time and effort, which cost money.
If your product means five less support e-mails, three more users that do not cancel because they understand how to use my app and ten more conversions a month, that right there is worth much more than $3 a month and I'd would be willing to pay for it.
Come on now, don't fall into the trendy startup blackhole of improper pricing. Charge.For.This. Make a lot of money. Build in analytics. Prove your value.
If is irrelevant what you would pay or how much value you would get from the service. If a good tour helps to retain just one subscription customer a month, that easily justifies x10 the $3 price.
- I think most web apps with users or revenue would get $xxx+ of value from a tour.
- I've thought about creating a tour for some of my sites, but I've always been too intimidated by the idea of mucking around with scripts that I don't understand. A WYSIWYG tooltip product might as well be the only tooltip product from my point of view.
I agree that you should be charging 10x-100x more.
I already have a simple tour in Bunker App but it is really a PITA so I've postponed doing improvements to it. I have hopes that your software helps me, and if it does, it's totally worth some money for me!
I've just signed up for your mailing list, I hope I'll get into beta to test it soon. My app is a JS-heavy, single HTML page app so I'm curious to see how Taurus works with my app.
Could you send me an email ([email protected])? I'd be more than happy to send you an invite immediately if we could work together on making this work for you, single page apps are definitely something we want to be viable for.
Edit: Bunker looks really cool. If I start freelancing again, I might just have to try it out. ;)
Edit: Based on what everyone else is saying, I've assumed you indeed meant to say cheapest.
The longer you leave it at $3, the more expensive it will look when you raise it (and I really think you should raise it).
I'm guessing there's some service associated with this, but from the tour it wasn't obvious. I'm not attacking your product, but want to give my experience/thoughts.
When we hand rolled our own product tour code for a previous project, what we quickly learned was that maintenance was a nightmare. As soon as layouts updated or changed, editing the tooltips we had created already was tedious.
We, however, have plans for other features that we think could really add a lot more value. So if you don't see it now, perhaps later on when we roll them out.