"trust but verify" ofc . https://latent.space/p/artificialanalysis do api keys but also mystery shopper checks
I agree.
I'll also add that when my startup got acquired into a very large, well-known valley giant with a sterling rep for integrity and I ended up as a senior executive - over time I got a first-hand education on the myriad ways genuinely well-intentioned people can still end up being the responsible party(s) presiding over a system doing net wrong things. All with no individual ever meaning to or even consciously knowing.
It's hard to explain and I probably wouldn't have believed myself before I saw and experienced it. I'm pretty sure I ended up moving on before I compromised myself but preventing that required constant vigilance and led to some inter-personal and 'official' friction. Standing against an overwhelming organizational tide is stressful and never leads to popularity or promotion.
We already know large graphics card manufacturers tuned their drivers to recognize specific gaming benchmarks. Then when that was busted, they implemented detecting benchmarking-like behavior. And the money at stake in consumer gaming was comparatively tiny compared to current AI valuations. The cat-and-mouse cycle of measure vs counter-measure won't stop and should be a standard part of developing and administering benchmark services.
Beyond hardening against adversarial gaming, benchmarkers bear a longer term burden too. Per Goodhart's Law, it's inevitable good benchmarks will become targets. The challenge is the industry will increasingly target performing well on leading benchmarks, both because it drives revenue but also because it's far clearer than trying to glean from imprecise surveys and fuzzy metrics what helps average users most. To the extent benchmarks become a proxy for reality, they'll bear the burden of continuously re-calibrating their workloads to accurately reflect reality as user's needs evolve.