That's probably more relevant to fleet vehicles for construction and maintenance firms than to individuals towing boats. But just to offer an example of how the F150 Lightning is a great fit for certain uses.
7.2kW could run most of my house for days, and it wouldn't be very loud I guess.
Then again, all the construction sites I see these days have mains power on a post, which we never had back then (I don't live in the same state so I don't know if this is universal or just this area has always been different).
Otherwise rural folks often have something to fix on the other side of their property that needs tools. Cordless tools do a lot but sometimes are not enough.
A small generator costs few hundred bucks and fits comfortably in any truck actually used for work. It's a small perk that some pro users would probably pay for, but it's not a selling point for a radically different car design.
For fleet vehicles this is the same story. You have no idea what kinda bullshit circumstances you are going to run into, and investing in EVs is just not worth it at this point when a F150 XLT or XL + Honda generator suffices.
Until that trend flips where fast charging takes the same time as gas station stop (or automakers start putting small gas engines in their vehicles) EVs are always going to lag behind gas vehicles.
The business problem Tesla solved at Ford cannot is the dealer network. He pre-ordered his, and the dealer he was stuck with tried to rip him off like 4 different ways.
The other issue is that car guys are afraid of electric, as the entire supporting industry is essentially obsolete. It's hard to get excited about something that will take away your ability to pay your mortgage. Every car dealer employee and mechanic knows that.
Take for example DVD rental. The market completely evaporated, while there is still a small lingering community that could be serviced by rentals. My local library is proof that there is a market. But there are, bar some weird exceptions, no remaining DVD rental stores.
If an EV needs 50% of the maintenance, then it stands to reason that you need 50% of the staff. That's the easy part. But what about all the other staff? Can you afford as many staff in front of house when your main profit centre shrank massively? Can you keep the same amount of cars in the lot if you don't have the cash to pay the manufacturer fees?
This is dependent on how you drive them. EVs are fun, so you get a disproportionate number of people driving them aggressively. That's hard on tires. If you drive normal, you get normal tire life.
It's not bad for consumers, but a significant amount of the economy is maintaining cars. It's the same thing that happened when emissions standards made cars more reliable. The corner repair shop was displaced by convenience stores, and repair consolidated.
They announced that along with the EV Lightning cancellation: https://www.fromtheroad.ford.com/us/en/articles/2025/next-ge...
You also burn gasoline faster when going faster, since it all comes down to wind resistance. You don't really notice more or longer stops when going 80 vs 60, maybe an extra 3-5 min for every 4hrs of driving which just means you don't have to rush eating your meal or going to the bathroom. What you do notice is not having to pay nearly as much attention while FSD is running, and the smoothness of the ride.
I do own a cybertruck so I'm a bit biased, but I use the bed pretty much every weekend, don't live in a place with 75mph highways, and I've driven many gas cars before this- pickups, sedans, and SUVs. I'm not sure why you're trying to explain to me how my car works, or how it compares to other ones I've driven.
From a manufacturing perspective, adding a range extender does add a lot of cost and complexity. And from an ownership perspective it adds a lot of service, maintenance and reliability considerations that you don't have with a pure EV.
But in any case, this is exactly what they're doing: replacing the Lightning with a range extender ("EREV") plug-in hybrid. But a new all-electric truck based on Ford's upcoming, cheaper "Universal EV platform" is also due in 2027.
The problem is as soon as you go EV, you use a lot of utility from the get go. With a truck specifically, because its a brick aerodynamically. There is no reason to buy a Cybertruck or Lightning when you can get a gas or hybrid F150 (or a Raptor) for a little bit more, and be able to sit at 80 mph on highways without worrying about range.
The biggest suprise about the lightning is that Ford didn't put in a gas engine in it as a range extender. They have 3 cylinder ecoboost engines that would have been perfect for that.