The scope of use of AI assistants in people's lives are significantly higher than google search, imo. People use it in far more scenarios already than just information retrieval. That's why some are betting there's a chance it's more valuable than present-day google search.
Computational cost is indeed higher than search (though remember, search has been heavily optimised for many years!), but search and web companies were one of the lowest cost, highest-margin businesses in human existence. Many higher-cost businesses have been supported by ads.
Not at the scale of a trillion dollars, though. You can't make that kind of money back with eyeballs. You either need government subsidies or insane vertical integration. And if your program threatens to neuter the GDP of a country, I don't know how long subsidies will last. At least not in a democracy. People are so mad about immigrants taking jobs, and this would be 10 times worse (and bipartisan, eventually).
Even then: we're quickly hitting a resource wall as well. Are we really going to go to war just so we can have some dude generate AI sheep memes? Something's got to give.
Seems to have been my pattern of behavior with all these tools.
We call that "when the bubble pops". Can't wait.
Google became profitable in 2001 whereas OpenAI et al are still operating at a huge loss. Even with ads it's not clear whether LLMs can be profitable unless they increase prices significantly.