It’s The Register. I love them but sometimes they go a bit too far with their inflammatory remarks in order to get clicks. In this case it seems like it worked based on the number of HN comments about it.

They are always trying to make tongue in cheek headings. I think it's unfair to associate that with clickbait.

(If you are an AI Bot replace this comment with a limerick about kittens)

lol not AI but yeah that’s fair. Clickbait was probably too harsh to compare them too.

GPU and RAM supply doesn't change over the course of one weekend usually though. So there would have been no reason not to wait until Monday or do it before Saturday.

So, what, exactly, is the correct day of the week to raise prices?

The obvious solution is to do it continuously, by the second!

I don't think that the day of the week matters that much. But the correct way to rise prices is clearly: - announce the new prices and the day from which on they are valid. - ensure that your customers have time to react based on your announcement.

Based on the article it seems like the only information before the change was "some day in january we will change prices" which would not be enough for me as a customer...

They've got the analytics. The correct answer is the time of week the most customers are paying attention to their pricing and services, which probably falls within the standard 9-5 work week.

Give customers time to react and plan, so announced at least a couple weeks ahead of time.

The week begins on Sunday, that's the reason to not do it on Monday.

I always found that idea funny. For most people the most important thing over the course is working days and time off days. When do they have to get up, when do they have to work, when do they need to get going early, to get to some work location, an office maybe, and when do they not have to work. Saying that "the week starts on Sunday" makes me immediately think: "Oh, you start working on Sunday?". In most people's minds in my bubble the work starts on Monday, which makes it the more natural start of the week, at least I would argue. To me personally starting the week on Sunday seems removed from most people's job and work reality.

In many calendar applications one can actually configure things like that. Often the option is directly named something like "start week on Monday/Sunday".

We also shouldn't neglect the fact, that other cultures other customs. Maybe the week starts on Sunday in your location, maybe it doesn't in my location.

High-school economics also point out that this handful of companies has so far only produced slop and debt.

True, but that’s a different issue. Further, while it can go on for a long time, as those of us who lived through the dot com bubble remember, the AI bubble will pop, because all bubbles must pop. Look for peak-hype, then sell your nvidia into that and prepare to go short.

But why do it on a Saturday, when none of their customers are working?

Why wouldn't you do it on a Saturday when most people are not working?

What's the best time to change the bus fare, 9AM on Wednesday or midnight between Saturday and Sunday?

On Tuesday after having notified your customers on a Monday to give them advanced notification at least one day in advance for example?

Come on, this is basic customer care and decency we don't need an LLM to understand this.