An immense amount of abuse is being done to "consumers" because most people don't have a mental model for how expensive subscriptions are and end up counting them as nearly free, because they are not even tomorrow's problem, but next month's problem. Entire industries run on that principle, like the burgeoning buy now pay later space (which promise no interest but I promise you they're not making money on a whole bunch of "0% interest" loans so you do the math). Meanwhile companies love the recurring revenue. It's a perfect storm of corporate greed meeting a consumer blindspot.

Even if they "knew" they may well have not been accounting for it properly. I've been annualizing all my subscription fees for a long time now and dealing with the resulting number, but that's still an unpopular approach. Subscription fees are bleeding more people than ever dry.

“I've been annualizing all my subscription fees for a long time now and dealing with the resulting number, but that's still an unpopular approach.”

This is my trick. I simply take the monthly price and multiply am by ten to quickly get a crude imperfect annual cost (adding two more months if I wanted to be exact)

Then I’ll look and go gee is this thing actually worth $150 or whatever the value is and ask “or more” assuming I wouldn’t cancel?

The answer is usually no. I’m slowly teaching this trick to my elementary school daughter.

A year helps but that's still really underselling the cost. For most things I'll look at 5 years.

Are most people really this naive? I might be "the exception", and have had this discussion with friend _who are accountants no less_ and they all consider the monthly price "cheaper" than when presented as a yearly price.

Should we start a "subscription review day": make a list of all your subscriptions, change them to yearly amounts and ask yourselves "am I getting that much value out of it"?