It's the same thing as local restaurants being picky about using organic and environmentally sustainable ingredients while big chain corporations have a preference for low cost ingredients that strip the environment bare. The big corporations could afford organic stuff, but their aim is to just get a product out there and get it done cheaply. The local restaurant can't often compete on price alone, so they sell themselves as being made with care for the consumer. Selling one's product as a moral option has been a fairly reliable marketing tactic for a long time and I'm kind of surprised it's taken this long to enter the gaming industry.