Re:This is not the future
by kahmeal on Tuesday December 16, 2025 @12:43PM
(#46291597)
> I know this is an unpopular opinion here, but I get a lot more value out of targeted social media ads than I ever did billboards or TV commercials. They actually...show me niche things that are relevant to my interests, that I didn't know about. It's much closer to the underlying real value of advertising than the Coca-Cola billboard model is.
You are describing two different advertising strategies that have differing goals. The billboard/tv commercial is a blanket type that serves to foster a default in viewers minds when they consider a particular want/need. Meanwhile, the targeted stuff tries to identify a need you might be likely to have and present something highly specific that could trigger or refine that interest.
Re:This is not the future
by jrowen on Tuesday December 16, 2025 @01:33PM
(#46292372)
Yes, I'm saying, as a consumer, I much prefer the latter, and I get more value from it. And it's only enabled by modern individualized data collection.
You are describing two different advertising strategies that have differing goals. The billboard/tv commercial is a blanket type that serves to foster a default in viewers minds when they consider a particular want/need. Meanwhile, the targeted stuff tries to identify a need you might be likely to have and present something highly specific that could trigger or refine that interest.