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Re:Spotify loses $59.1 million on $244.5 million in revenue by notatoad on Saturday October 06, 2012 @03:27PM (#4621426)
Spotify isn't just competing with iTunes, they're competing with piracy. And while $10 a month is nothing compared to maintaining a comprable iTunes collection, it's a lot compared to free.

I think $10 is the sweet spot. I used to be a fairly big music pirate (what.cd elite, if that means anything to anybody), and RDIO at $10/month has completely replaced my whole illegal music collection. If it were more than that, i'd probably start thinking about whether it was worth the money or not, but at $10/mo i don't even think about it.

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