Make the execs bonus based on open source success and then it will be the most funded thing of all time.

It’s a mini-language that you don’t have to learn unless you work with executive types. But it does mean something. In particular it means “activity at the grassroots is wasted effort when the real decision maker with the money is not aware or in agreement with the direction.”

“Show me the incentive, I’ll show you the outcome.” -Charlie Munger

Cynical read: "Executives are short-sighted and won't care unless the right thing somehow personally makes them money."