(For the pedantic, yes there is a name for this technique, and yes the ratios aren't exactly 4:3.)
When digital cameras like the ones from Red came out, you can tell it the aspect ratio so it only saves the active pixels of the full sensor and ignore all of the out of aspect pixels. That's a brave operator doing that, and I've only seen it in the wild once.
So it was not "cropped in the theater"—the theater got a standard anamorphic print. To go from the Super 35 negative to the anamorphic print, they both cropped and optically squeezed the image (in the case of the non-vfx shots), and scanned, cropped, squeezed digitally and printed back to film (in the case of the vfx shots). This was a few years before they did full "digital intermediates."
The second half of your sentence is misguided.
Also, if you shot a movie but wanted it to look good in TV later, you put the most important action somewhere in a 4:3.