That other 40%, if shared equally between men and children, means that approximately 80% of the purchasing decisions are made by women. I am basing this on the chauvinist assumption that women pick out and buy the majority of clothes for the kids. If this article is correct, that 80% holds for a lot more than clothes: http://www.clickz.com/3363331

It wouldn't surprise me if women bought, or at least had a say in, a statistically significant portion of men's clothing as well.

I used to work christmas week at a men's clothing store..

90% of our customers were women, even though we didn't sell women's clothing at all.

If it is 60/40 by quantity, I bet it is more like 75/25 by cost. But you do say "60% of clothing business". So I guess the cost was already taken into account.

On average, men's clothing costs more per item. So it's probably better than 60/40 in terms of revenue, not worse.