Natural scientific models use the vocabulary of pre-existing intuitions we have from interacting with the world: particles, rotation, etc. We try to simplify predictions by mapping experimental outcomes using things we already know and can directly perceive.

Using these abstractions as foundation for models of social dynamics and modern media feels a little wrong: the mapping is imperfect and incomplete, and as these physical models inevitably become outdated it will be more and more difficult to make sense of social dynamics models that use these physical models as a given.