Car companies, both electric and non-electric, frequently advertise rated horsepower of their vehicles, even non-performance vehicles. In the US, horsepower is one of the key metrics for a vehicle overall.

Every car listing, review and so on mentions either the bhp or kW, along with the 0-100km/h or 0-60mph which is functionally the same as listing the horsepower to weight ratio.

Yeah, but 0-60 doesn’t really matter much for EVs at this point. Even big suv/trucks are hitting supercar numbers from a few decades ago.

Cornering / handling matters. So does tire wear, and how powerful the regenerative braking is / how many motors there are. (ABS and traction control via electric powertrains is much more responsive than via brake pads).

People only stopped caring about horsepower recently because it became so cheap that everyone has more than they can utilize. HP use to be an important metric in a car because it was the main limiting factor in speed and capacity. Today engine power is rarely the top limiting factor, the tires, suspension, transmission, and driver ability are far more important, but far harder to quantify for marketting bulletpoints.