- Following the same trends/hype
- Changing the recipe so it suits a wider palate
- Narrowing the menu(s) to specific items most likely to move
It boils the ecosystem down to generic and less interesting by default.
Not everything needs to be some perfected ideal and frankly the world is more interesting when it isn't. I'd much rather live in a world where someone can try to build a restaurant based on their take on food and can subsist on their local community at first, maybe growing from there.
We're pretty "lucky" in that our subdivision is only about a mile walk to the nearest store and we have sidewalks the entire way. So if I wanted to eat at Subway or Marcos Pizza or pick up a Papa Murphey's take and bake I've got those options! There is also a diner that cannot stay in business. It changes owners every other year or so. If you go a mile from me in the other direction, then the closest place to walk to get something to eat is two miles away (hint, it's the same place) and you no longer have sidewalks the entire way. Guess what happens at five miles away from my house in that other direction? Now you've got to walk six miles one way! My "city" has a population nearing 300,000 and you could find a copy and paste of this design all throughout the city. Miles and miles of suburbs connected via stroads and separated by strip malls.
>It also destroys every restaurant's natural advantage of closeness - if you run a pizzeria and your food is not horrible, you can naturally expect people from about 2 city blocks over to eat there - now, they're competing with every pizzeria in the city.
How is this a bad thing? You want businesses to compete, both in quality and price.
I’m surprised that this is news to you. This is basically the foundation of antitrust law. Like, this is extremely common knowledge to the point that it mystifies me that you are not aware of it.
These middlemen delivery companies are abusive and rent-seeking, contributing very little to the product but taking an immense share of the profits.
It also destroys every restaurant's natural advantage of closeness - if you run a pizzeria and your food is not horrible, you can naturally expect people from about 2 city blocks over to eat there - now, they're competing with every pizzeria in the city.