FWIW in my experience is less the monster energy / black rifle coffee audience, it's actually the red bull / white claw audience.

It still feels wrong to me, but that's how it is.

I like liquid death because their water is delicious and not high in sugar. I usually drink a sparkling water with dinner and I definitely prefer liquid death over la croix. They are technically different products though.

That their marketing is so edgy is just fun. I don't take it seriously, and it doesn't seem like they do either.

But Proven is definitely full of toxic masculinity internet tough guys.

"water is delicious"

That is strange. Water is water. Delicious water. Expensive water. Filter?

Have you not had liquid death? It's flavored sparkling water. Flavor can be delicious.

No, but I flavored water != water.

Why not? If the flavor essence is non-nutritive (which is not the case for liquid death, which has agave), it still hydrates the same.

And let's be real. Most people probably aren't drinking enough water. If flavored water gets them to consume more water and less sugary soda then I consider it an absolute win.