It was one if not the most effective advertisement which I’ve encountered in my life. We got it freely every year with post, and I dreamed as a kid to have such houses and flats which could be seen in them. The brand stuck me so well, that it’s my go to furniture store, since I moved out from my parents. I wanted to read it again last year to have some ideas for my new flat, and I was devastated when I’ve figured out that it’s not printed anymore. Even as I’ve been continuously online for 24-25 years, a digital “version” of it will never be the same. I won’t ever read it just for fun, which we did back then so many times (my whole family), that it became utterly damaged until the next year’s edition came. I would easily pay for it.