They are also easy to build - you need one primitive: basic text storage, although scheduled push notifications are great to have. No need to sync stuff, no sharing/permission model, no scale issues you can’t solve with a b-tree SQLite index.
I think another factor is an increase in productivity-lifestyle content influencers, the sort of people who talk about Notion on TikTok. Speaking of Notion there’s like a zillion user-created habit tracker templates for Notion too. I work at Notion but don’t use it daily outside of work.
100% this. They fall into the same camp as "self-help books", "life coaches", and to certain extent "spiritual gurus".
I agree. I've been tempted lately to write my own local todo + notes + calendar app that fits the way I think about tasks and time. Kind of like developing a software glove for ones mental model. It's no wonder there are so many "gloves" in this space, everyone's model is unique.
There are only a limited number of game mechanics, people install for the theme and come back because of it.
You can take a 1:1 copy of a game, reskin it 12 different ways and 1 of those might be a hit.
For apps like this there aren't that many ways to track what you're doing, but people like different kinds of UX.
Usually what happens is a lot of other people in the world also feel the same way as me and if they like how I have approached the app then they would download it and use it and I think that's how you get a lot of different types of habit trackers coming up all the time