Have You Ever Tried to Sell a Diamond? (1982)

Re:Have You Ever Tried to Sell a Diamond? (1982) by Kadin on Tuesday September 18, 2012 @02:30AM (#4536681)

Or "super-premium" vodka. That's an entire product that didn't even exist until someone decided to create it, largely as a way for people to demonstrate to others that they're well-off enough to purchase super-premium vodka.

If you can get yourself into a "value through market position" opportunity early on, it seems like a license to print money.

[ Parent | on HN ]

Re:Have You Ever Tried to Sell a Diamond? (1982) by beedogs on Tuesday September 18, 2012 @12:01PM (#4538802)

There are even weirder examples of this in the alcohol market. Jeroboam and methuselah bottles of champagne are easily 200-400% more expensive than the equivalent amount of alcohol packaged in normal-sized bottles. I always found this amusing, like a tax on ostentatiousness.

[ Parent | on HN ]

Re:Have You Ever Tried to Sell a Diamond? (1982) by KingMob on Tuesday September 18, 2012 @04:05PM (#4540216)

In China, there's a version of PBR that costs $44 per bottle.

[ Parent | on HN ]