Re:Have You Ever Tried to Sell a Diamond? (1982)
by nchlswu on Tuesday September 18, 2012 @11:43AM
(#4538693)
They've done this with their in-market shoes where they go for $200-$300 a pair depending on the makeup.
I'd say that $200 is approximately the right markup compared to the regular price of an Air Force considering what's required for individual customization. I do note that the price of a shoe may be high to begin with.
That being said, they've stepped it up beyond your example and gone with "Bespoke" options for their shoes. $800 a pair.
"It's a limited-time opportunity to create an inconceivably rare sneaker. Each month, Nike is releasing a new, exclusive material option for the Nike Air Force 1 High Premium iD. A limited number of pairs is available to customize each month, so get one while you can."