Today’s social media heavily focus on the individual, not the group, which is ironic. It’s a lot of people clamoring for attention while also consuming only through the algorithm (aka the echo feedback).
The old social media was more like going out. Instantly you feel that not everything is about you. But you still have familiar place you can hangout and useful place when you need something.
When I see the term social media, I associate it with one way relationships. It is about connecting businesses to customers, not the other way around. It is about connecting self-promoters (for the lack of a better term) to an audience, not the other way around. As you said: the focus is on the individual, may that be a person or a business.
Perhaps we should be making an effort to distinguish between the two environments, to avoid associating connecting businesses and self-promoters to customers with connecting people to each other.
It should all be called social marketing, not social media, as it really just a thin veneer over the Google and Meta ad monopolies.
Your attention was once in other places and it moved onto the Internet. The ad monopolists figured out a way to turn the Internet into a marketing platform, by purchasing their competitors and then gradually changing the features their services offered. They then converted you from a human being into a unit of advertising inventory. Doctorow's reverse centaur aptly describes the phenomenon; the simian body is slaved to the ad machine brain and now follows its command through the magic of cheap psychological tricks.
One: algorithmic feeds (etc) are engineered to addict you
Two: virality stats (views and likes) allow senders to hone message effectiveness based on a message's structure (funny GIF, misspelling, "this you", etc), completely separate from its content (white supremacy, authoritarian communism, etc)
This is why Reddit is maybe barely social media, and HN, other forums, IRC, etc, aren't.
A pet peeve of mine is when businesses reject the marketing channel they own (their websites) to adopt platforms like X or Instagram. Use them, yes, but do publish on your own site (and adopt RSS along the way).
Another way to look at it is that depending upon social media for anything beyond promotion leaves you at the whim of those companies. Facebook only let's viewers see a limited slice of information unless they log in. Places that used Twitter as a newsfeed ended up showing chaotic junk when Twitter became X, unless the user was logged in. I was doing a web search yesterday that turned up a lot of Yelp results. I didn't realize that Yelp was still a thing. Judging from the content, it probably isn't. The list goes on. As a potential customer, it leaves me with a very dim view of the companies that rely upon social media instead of supplementing their presence with social media.
Another instance of that is when your account at these proprietary companies simply disappears for no reason. It is far too risky to depend on them.
A long-time friend, for example, has a decades old business which had a 15+ year presence on facebook. A few weeks ago the account just silently disappeared. Obviously any response from facebook is impossible to obtain.
Luckily they also have their own website with all the content.
I agree entirely with this. I think that it's helpful to remember that "social media" arose to differentiate itself from "traditional media", the social piece is a descriptor not a function. Traditional media has been one-way, and the goal of corporations has been to make social media largely one-way as well but to make it feel like it's not. Social media exists mostly to serve influencers, brands, and celebrities and all of us are eyeballs to monetize.
It tells you exactly what it does in a way that "social media" obscures. Nothing drives engagement like a Gossip Engine!
>> [Social media] is about connecting businesses to customers, not the other way around
Originally there were no business accounts, ads, or news feeds on Facebook, for example.
From https://news.ycombinator.com/item?id=35877603 :
> for the record, e.g. Facebook did originally require a .edu email address at an approving institution
What were the other pivots from that original - textual personal profile and you can only write on other peoples' walls - product to profitability?
Biggest difference for me betweeen HN/reddit and the forums of yore is how the ranking/sorting is done. On HN/reddit, "most popular" opinion or "best sounding" post usually "wins" and gets most discussed, as it's at the top of the page.
Meanwhile, forums doesn't re-order things like that (didn't used to at least), you made a post and it ended up after the message posted before you, and before messages posted after. Everyone's view and message was equal, so pile-ons or hive-mind "this is the right way of thinking" seemed less common.
In certain unmoderated Usenet forums, and later web forums (e.g. Slashdot), there were often huge chunks of threads you'd have to scroll past and read between to find nuggets of value. Points systems emerged to separate the wheat from the chaff, and in many ways ushered an improved reading/discussion experience.
> In certain unmoderated Usenet forums, and later web forums (e.g. Slashdot), there were often huge chunks of threads you'd have to scroll past and read between to find nuggets of value. Points systems emerged to separate the wheat from the chaff, and in many ways ushered an improved reading/discussion experience.
The following was built and deployed in Taiwan and proved to be very capable at sidestepping policy gridlock.
I've often wondered if some of the concepts that power it could be applied to help facilitate more generalized discussion and debate (which could also optionally tie into instances of the original political purpose it was built for).
https://github.com/pluralitybook
https://www.theguardian.com/world/article/2024/aug/17/audrey...
A forum ultimately ends up a group of more or less known individuals with a focus.
Reddit and HN don't have that feel, chatrooms and such as Discord usually do, unless they get huge and overwhelm Dunbar's number.
The friend feeds like Facebook's are less anonymous, but they do not form topical discussions nor feel like hangouts with the person.
I believe that what has changed is less about technology or even money, but about people. In your time frame, everyone on the Internet was an academic techie. You could bump into a random person on IRC and have something to talk about.
You can connect with vastly more people today, but they are less likely to be of interest to you. You're spoiled for choice: there are now a trillion chat rooms instead of a thousand. It's harder to find your people.
Yes, fortunately. Email should always be used, at least as an available option, because it is the only truly open way to communicate electronically.
Recently I bought something and had some hiccups getting it to work and found that the vendor only provides support in one single place: discord. A proprietary platform I can't get access to.
> Even Usenet still exists. There may be more people on it now than there were in the 80s, just because it was so tiny then.
I still read usenet most days ;-)
But no, it is very small compared to the good times. It would take me hours to read through my list of newsgroups in 1990, now at most 10 minutes.
The reason I believe things are different is that the Internet was tech people. People more likely to be logical and rational. Once "regular" people came on they brought their stupidity with them.
I remember that feeling of being blown away at talking (typing) with people across the world without any limitations!
But for me this was in the late 80s and earliest 90s on the Internet. When all communication was standards-based, fully interoperable and completely free.
What we call today "social media" is just the proprietarization, for profit, of what existed before in a much more open fashion.